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Current Case Studies |
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Kangaroos Football Club takes advantage of iD Technology
Overview
The AFL Kangaroos Football Club implemented Intranet DASHBOARD technology in 2004. It was able to improve its communications and public relations through the e-Newsletter manager. Six newsletters to 25,000 members and 5000 corporate sponsors helped to promote the club and generate membership and corporate revenue. The system also used the Statistics Reporter feature of Intranet DASHBOARD to capture useful marketing information and user behaviour to continually improve the content of the newsletter and website.
Client Profile
The hugely popular Australian Rules Football club Kangaroos Football Club, which formed in 1869, has embraced intranet and web technology to provide e-commerce and online communications options for its members and sponsors. Its 18 support groups use the e-Newsletter to help attract members and financial support.
The Challenge
The Kangaroos needed a streamlined system to communicate with potential and existing members and sponsors. They wanted a cost effective and user-friendly way to develop relationships with their member base. The club needed to be able to manage content and distribution lists with ease and be able to track audience behaviour.
In summary they needed a new system that would:
- Save them untimely and costly application development
- Deliver cost reductions in terms of communications and public relations management
- Empower non-technical staff to publish newsletters quickly
- Enable them to monitor the success of its public relations campaigns
The business case
Clever tools
Intranet DASHBOARD comes with a suite of over 30 applications. Under any other circumstances just one similar bespoke application such as the e-newsletter manager could cost more than the entire iD package.
The unique collection of smart tools or 'killer apps' contained within Intranet DASHBOARD enhance the intranet, encouraging employee usage and return visits. They combine features found in disparate applications including, but not limited to:
- Document Manager, Forums and Who's Who to enhance your knowledge management strategy
- Survey Pro and Quick Polls to gauge staff opinions or preferences; gain instant feedback
- File Express for sending large files
- Digital Assets Library and Photo Library to manage branding
- Forms Manager to streamline business processes
- Staff Offers from selected retailers
- E-Newsletter and Company Calendar to aid internal communications
- Travel Agent providing all information for the travelling employee
- Meeting Room Booking and World Time, to better organise meetings and resources
- Acronym Manager to help understand what people are actually talking about in meetings!
Cost management
 Intranet DASHBOARD enables organisations to quickly realise business value by streamlining the creation, management and deployment of their intranet. Implementation is faster than fully customised solutions, reducing the initial outlay. Deployed in real time, information becomes immediately available to employees. Furthermore, clever tools eliminate the need to purchase other proprietary products or add-ons. The unique arrangement with The ADWEB Agency means that the client's in-house developers can create products that they can then sell on to ADWEB, potentially earning their money back on the implementation of Intranet DASHBOARD.
Work processes
Reducing the need for dedicated publishing staff, Intranet DASHBOARD frees up people's time to devote to other strategic activities. The framework is easily manageable, reducing the number of web servers and staff required to maintain the system. An easily customisable layout enables different parts of the business to respond to different user needs.
The Solution
The content management process was revolutionised by allowing both experienced and novice users to publish to the intranet. No HTML or technical knowledge is required to administrate e-newsletters or the statistics tool.
Other foreseeable benefits include:
- Improved brand management and consistency of the Kangaroo brand; identification with the club's culture
- More effective content management; speed to publish
- Improved employee productivity and effectiveness, realising ROI
- Improved communications and continuous improvement of content through information obtained through the Statistics Reporter.
For more information on Intranet DASHBOARD please visit www.intranetdashboard.com or contact a consultant on +61 (0)3 9819 6333.
For more information on the Kangaroos Football Club please visit www.afl.com.au or www.kangaroosfc.com.au.
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