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Sweeney Research
Overview
Sweeney Research has been empowering Australian and international business leaders with illuminating consumer insights and qualitative data for the past 30 years. They implemented Intranet DASHBOARD (iD) to reduce the hidden cost of finding information.
Client Profile
Sweeney Research was established in 1972 by Brian Sweeney. The company has over 70 full time staff and approximately 150 casual staff in Melbourne and Sydney, and all shareholders and directors are employees actively involved in its operations. Sweeney Sports is also the leading specialist sports and sponsorship research consultancy in Australia.
The company is a founding member of the Association of Australian Market Research Organisations (AMRO), underlying Sweeney's commitment to meeting and defining best practice.
The Challenge
Sweeney Research had previously relied on telephone and email as the main form of communication. They found that information was often fragmented or lost. Navigating to, and finding information, was not intuitive through Windows Explorer and shared drives.
They also did not have a huge number of IT personnel to manage the intranet and were looking for a solution which would get them up and running quickly, without a dedicated IT department.
Client service had always been their most competitive advantage and they needed a way to leverage relationships with suppliers (extranet) in the future.
In summary Sweeney Research needed a system that would provide:
- A quick and easy solution to improve internal communications
- Fast implementation that was not overly-reliant on technical skills
- A way to facilitate a shared company culture
- Document Management efficiencies
- Improved search capabilities - after all they are a research firm!
- Fast access to information; enable staff to search across any application, document or page.
| "We are a market research company that focuses on business outcomes and how we can help improve those outcomes for our clients. That is our main concern."
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| - Brian Sweeney, Director, Sweeney Research
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The business case for Sweeney Research
There are a number of features that made Intranet DASHBOARD the product of choice for Sweeney's intranet. These included:
- Search - the ability to find research and other customer service resources quickly.
- Ease of use - iD is incredibly easy to use. They could have several people managing content and restrict changes to particular people, ensuring only correct information is available.
- Internal communications benefits including a way to share news and events.
- The ability to easily trial the product before purchase. This enabled them to ensure it met their needs before full implementation across the business.
- The initial start-up cost was low.
- Intranet DASHBOARD offered a suite of over 40 other value-added business tools.
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Clever tools
Intranet DASHBOARD comes with a suite of over 40 applications. Under any other circumstances just one similar bespoke application such as the Document Manager could cost more than the entire iD package.
Sweeney's content focused on news and events, documents and current research topics. Tools of high priority for them included: |
- News - improving internal communications
- Calendar - company-wide and department specific calendaring
- Meeting Room Bookings - give users the ability to book meetings and resources
- Content publisher - using Word to publish HTML pages
- Ad manager - create promotions, highlight topics and clients
- Navigation editor - support a growing information architecture
- Layout Manager - Customise content and layout to suit users
- Document Manager and Quicklinks - enhance knowledge sharing
- Power Search - consolidated search across all applications, sites and documents
The Solution for Sweeney Research
Intranet DASHBOARD has become the central communication tool across all offices and departments. The efficiency they have achieved in finding business information has been considerable. It saves Sweeney money by reducing the time it takes to find updated information. The navigation is much more user friendly and it allows the company to link related information in a number of ways.
| "This is the best tool in our office since email!"
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| "iD was ready to use straight out of the box. We don't have a huge IT resource to manage our intranet and iD's support made us feel confident that we could have it up and running without a dedicated IT department..We would especially recommend to companies that don't have a large IT department or who don't have web programming skills."
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| - Jason Whatley, Sweeney Research
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The system was up and running over two weeks. The structure was implemented in a matter of hours. Email was greatly reduced and Sweeney hope to undertake further process improvements using Intranet DASHBOARD tools in the future.
Sweeney Research purchased a consultation which took them through their content, information architecture and site build.
| "The sales and support staff were extremely helpful in answering our questions and taking us through the implementation process. I wish all software companies were as good."
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| - Jason Whatley, Sweeney Research
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For more information on Intranet DASHBOARD please visit www.intranetdashboard.com
Contact a consultant on +61 (0)3 9819 6333 to find out more about Preparing Content for the Intranet, Governance Strategy Development, Information Architecture Planning, Training or any of the services mentioned in this case study.
For more information on Sweeney Research please visit www.sweeneyresearch.com.au
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