*As seen in Dynamic Business Magazine

Intranet DASHBOARD (iD) Director and co-founder Connie Pandos was recently interviewed by Dynamic Business Magazine, regarding what it takes to compete on an international stage in the software business. Her answer – a bullet-proof distribution model.

Ware in the World

Australian software companies are punching above their weight when it comes to exporting the programs used to run a digital world.

Exports from the software industry are as broad as the sea of binary behind the programs being sold. Advances in technology and globalization go hand-in-hand, making software one of the industries most suited to export. Choosing the right distribution model is pivotal in ensuring the success of a product in the global market.

The internet has been perfect for overseas software sales as exporters no longer need to ensure production capacity. Connie Pandos, co-founder of The ADWEB Agency says they reinvented themselves from a web consultancy to develop communication software tool Intranet DASHBOARD (iD) as a standalone piece of software to sell online.

As an online business, Pandos says they need to ensure their website delivers leads, as well as undertake substantial web-traffic analysis in order to tailor their online campaign to the highly specific and widely-varied needs of international consumers.